Description
About Pierce
Pierce is a leading European e-commerce company selling motorcycle and snowmobile gear, parts, and accessories to passionate customers through our online stores 24MX, XLMOTO and Sledstore.
The Company has locally adapted websites in around 30 European countries and also websites for rest of Europe and Global. Pierce has two larger segments, Offroad – sales to motocross and enduro riders – and Onroad – sales to high road riders. In addition, the Company has a smaller segment, Other, which primarily focuses on snowmobile riders in the Nordics.
With a large and unique product assortment, including several private brands, an excellent customer experience and attractive prices, Pierce is changing the market for motorcycle enthusiasts in Europe.
The Company’s headquarter is located in Stockholm, the distribution warehouse is located in the Polish city of Szczecin and the main portion of customer support services is located in Barcelona.
About the role
As Site & Conversion Lead, you will take commercial ownership of Pierce’s websites and the customer journey from landing to purchase. Your overall mission is clear: make sure the sites convert as effectively as possible and continuously identify where and how the customer experience can be improved.
This is a broad role combining conversion optimization, analytics, experimentation and commercial decision-making. You will work hands-on with data and customer behaviour to understand where customers drop off, identify opportunities and turn insights into clear priorities and improvements. A/B testing will be an important part of the role – from developing hypotheses and setting priorities to driving experiments and evaluating results.
You will join Pierce at an important stage, with a newly launched e-commerce platform providing a strong foundation for further development. Pierce is expanding rapidly and today operates local sites across around 30 markets, creating an exciting environment with significant opportunities to shape and improve the digital customer experience. You will work closely with UX, Tech, Frontend, Category, Marketing and Customer Analytics to turn insights into concrete improvements.